Google has been pushing a new way of organization information on the web. In an attempt to parse out more detailed information from the wide variety of stuff on the internet, they have been encouraging the use of “Rich Snippets” – and are specifically recommending microdata formats for data.
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Archive for the ‘SEO and Rankings’ Category
SEO is very important for the modern business. Ensuring you appear near the top of the rankings for various keywords related to your industry is critical, and may be a make-or-break situation for your business.
Rankings are a measure of how good you are doing. Don’t pay too much attention to rankings, pay more attention to improving your SEO practices.
20
Dec
2012
Google Sitelinks: Customize the subpages which appear in the Google search results
For websites that come up in a Google search, you might notice that sometimes Google displays links directly to a few subpages of the site. This is usually about 2-6 subpages.
It’s kind of a mystery as to how Google chooses which subpages to display, and many people wonder “How can I choose which subpages Google displays?”
That’s not an easy answer, but we’ll give you a few hints: (more…)
17
May
2011
Glossary: TLD and ccTLD (Top Level Domain, and country code TLDs)
A “TLD” or “Top Level Domain” is also commonly known as a “domain extension.”
We actually just prefer the term “domain extension.”
Examples of TLDs are:
.com
.net
.org
Examples of ccTLDs are:
.uk
.au
A ccSLD – or country code Second Level Domain, is often mistaken for a TLD, however they are actually two separate domain levels. For example “.co.uk” is two domains: “.co” os a ccSLD and “.uk” is a ccTLD.
See SLDs and ccSLDs.
07
May
2011
How do I find a good web developer or programmer?
Getting good web developers anywhere in the world is tough. If you are located on the west coast, California, you are lucky – and spoiled. California has spawned web developers and programmers that are really talented, and they have infiltrated much of the west coast and beyond. If you are willing to hire a developer, try to find one who is from the west coast – they have probably been around the block. Silicon Valley (yada yada) has helped to spread all kinds of development talent around: game developers, web developers, robotic programmers, HTML and CSS gurus – and more – the whole gamut.
Finding a good developer can be easy or difficult – it’s usually up to you. Many people looking to hire a web developer have such a poor understanding of the task at hand. Many of these people also have a poor understanding of what the project will involve, the timeframe, and most importantly – the culture of developers. Look for developers who have been around quite a while. Look for ones with medium-range jobs, you don’t want the NASA engineer of web programming – but you also don’t want the line cook of web development. There is a “sweet spot” in the middle, where experience and efficiency meet your needs and budget – and all is good in the world.
Also, don’t try to pay people to complete small projects for a couple hundred bucks at a time. Programmers hate trying to spec out a $200 feature. Once you find the right developer, hire them for the long term.
06
May
2011
Can I exclude myself from Google AdSense and Analytics Stats?
Answer: We currently do not know of a way to do this. You may be asking this for a few different reasons, but whatever the reason, the answer is always “it’s not important”, so just don’t worry about it.
- If you are worried about accidentally making false impressions, don’t worry – Google AdSense is very good at tracking you and not actually giving you credit for those impressions.
- If you are trying to get valuable statistics without yourself or your staff’s traffic interfering with those reports, whether it be # of impressions through AdSense or more detailed statistics within Analytics, we recommend not to worry about it. If you are getting so little traffic that your own traffic actually affects your statistics, then you just need more traffic. Try some SEO.
- The crappiest reason is if you are trying to make false impressions for the purpose of profit, stop being dumb! Not only will Google identify you and ban you immediately, but you’ll probably be blacklisted from Google forever.
Remember, there is a reason Google does things the way it does, and it usually makes sense, so don’t question it. Labels in GMail may be an exception to that rule.
06
May
2011
The internet’s new red light district – the .xxx domain extension and ICANN
ICANN has announced what has been discussed, proposed, rumored and knocked down for years – an official digital “Red Light District” for the internet.
A couple of months ago, ICANN introduced the .xxx domain extension – targeted towards Adult content. The idea has been met with resistance, confusion and the usual ICANN criticisms. Even if it really does get off the ground, it will take years to have an effect. Supposedly it’s already LIVE, but we aren’t sure if that’s true since we can’t get any to any sites. We think by “LIVE” they mean they are taking reservations and will turn it on and open it up to the public for registrations and access, just as soon as network infrastructure and registrars are prepared. (more…)
06
May
2011
Google – What webmasters and site owners should expect
Don’t just hope Google indexes your site. Adding a new domain to Google Webmaster Tools is easy, and setting up a Sitemap is not only beneficial, but necessary. Understanding how the Google search works is greatly valuable to increasing your traffic. Improving the quality of your site, ensuring your Sitemap is working, and content building are key. Trying to get around Google – aka. "black-hat seo" is bad, it might get your site dropped completely from Google, and will probably result in reduced traffic since your taking attention away from the things that really matter. (more…)
06
May
2011
Monitor your site’s traffic: Ignorance vs. Bliss
The truth about traffic monitoring is that it’s not as valuable as most people will want you to believe. Yes, that’s right. You should keep an eye on it, but don’t pay more than 5 minutes of attention to it each month.
Some nerds, webmasters and seo experts just got so pissed that they closed this article. That’s good, they’re out of the way and now we can talk blasphemy and witchcraft!
“Traffic” is a summary statistics. “Summary statistics” attempt to describe something that is occurring in the real world, but they usually fall short. Changes in traffic are also summary statistics. It’s important to treat Traffic as such, and to understand a variety of different statistics in order to evaluate your website’s success. (more…)
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